For example, the recognition heuristic holds that if you’re faced with two objects and you recognize one and don’t recognize the other, you assume that the recognized one is of higher value. So if you’ve heard of Munich but you haven’t heard of Minden, you assume that Munich is the larger German city; if you’ve heard of Rice Krispies cereal but you haven’t heard of Wild Oats cereal, you assume that Rice Krispies is the more popular brand.
