Ahmed’s Kindle Notes & Highlights

Confessions of the Pricing Man: How Price Affects Everything, by Hermann Simon

The most interesting finding thus far in neuro-pricing research is that price information activates the brain’s pain center

See Ahmed’s 4 notes & 404 highlights

Confessions of the Pricing Man: How Price Affects Everything

Confessions of the Pricing Man: How Price Affects Everything

by Hermann Simon

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