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So it was not surprising that when he felt the desire to make money, he didn’t waste his time wishing, but took his courage in his two hands and started in the dressed beef business in his dad’s back yard.
The work, the walking and the adventure were fun. And because he regarded making money as fun instead of work, he later was able to come to Chicago and start the great Swift packing business.
Then there are people who are willing to work and do work hard at making money, but they are not successful because they lack a target.
Next to being willing to pay the price of success in hard work, the most important thing is to have a definite, clear-cut objective.
While there is merit in the idea of setting up your sights high, there is such a thing as shooting at the moon.
Set an objective that you know you can attain. Having attained your first objective, you can then consider what your next objective will be.
Money itself is no good. You cannot eat it. You cannot wear it. You cannot use it for much of anything except to exchange for things which you need.
One of the first countries to use credit money as a medium of exchange was England.
So your success in making your first $1,000 will depend upon your ability to make or do something, of definite value to society, which people want more than they want the money it will cost them.
To be successful in business today you need more than a stock of merchandise. You have to know how to sell goods at a profit.
Nine out of every ten men who start in business today fail because they cannot measure up to those requirements—especially the last part of the formula.
So the first step in starting a business of your own is to know something about it. You need not know all about it. But...
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So read everything published about the business you intend to start, to get the combined experience of others, and begin your plans where they left off.
No man ever started in business for himself, who did not short-cut the time it took him to become established, by reading about what others had done.
When you read a book about business it is just as though you were invited into the home of the author and sat down with him and talked over your problems.
Why spend hundreds of dollars to find out that a business idea or plan will not work, when another who has tried the plan tells you in a book or a magazine article exactly why it is not a good idea? At the end of this volume you will find references to books, pamphlets and magazines which may be consulted for further information on some business problem.
What is wrong with them? They are probably like the inventor who never stops inventing long enough to make and sell his invention.
One good idea, at work making money, is worth a thousand ideas just buzzing around in the head of the smartest man in America.
The way to begin making money, is to begin.
because they are waiting for this, that, or the other thing to happen. Some are waiting for business to get better. Others are waiting for the right moment.
Business is a game of “put and take”—you can’t “take out” until you “put in.”
If you ask the advice of enough people you are almost sure to end up by doing nothing.
The only person really qualified to advise you as to what you can do is yourself.
So do not be overconcerned with the real and imaginary difficulties that loom up so large at the outset. It is not necessary that you see the harbor at the other end of your course before setting sail. If you sail straight, and keep moving, you will get to your destination. But you won’t get there, or anywhere, unless you start.
Each person began making money when he or she started.

