Kaushal

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The opposite of ugly fruit can be found at the Tokyo shop Sembikiya, which specializes in selling the most flawless, picture-perfect fruits—displayed like high-end jewelry—as gifts. There, you can find twenty-five-dollar apples, strawberries that fetch eighty-three dollars per dozen, and melons that cost more than one hundred dollars apiece.
Eatymology: The Dictionary of Modern Gastronomy
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