The Creative Artists Agency was officially launched on January 20, 1975, by five equal partners, Bill Haber, Ron Meyer, Michael Ovitz, Rowland Perkins, and Michael Rosenfeld. The founders took out an ad in Daily Variety, announcing “Established 1975, Creative Artists Agency, Inc.”—a sly poke at William Morris, which always bragged that it was established in 1892—along with the agency’s new Wilshire Boulevard address and nothing more. It was a strikingly minimalist move given the aggressive and bold agenda for the new company.
