MICHAEL OVITZ: You’ve got to remember there was no Internet, so we took every chance there was to create an image for ourselves. Because we drove all over town, we got five Jaguars at $15,000 apiece, which was double what a Buick cost or a Cadillac at the time. I arranged a loan with the bank to finance the $75,000 and put up 7,500 bucks. Then we got license plates with “CAA” and our initials. It was a complete show of muscle, which we couldn’t afford, but no one knew that, and we had to put on a big show.
