JOHN PTAK, Agent: There was a concept at CAA: “Hold the offer.” Hold the offer basically means even when you hear that your own client is turning it down, you don’t go back to the studio so quickly and let them know that. We may have somebody else at the agency who would be perfect for that and we could flip it to them and position the project for them to get the next offer. Something like that really never happened anywhere else, because the team concept was the bottom line.
