Along with SoftBank, other investors committing fresh funding to Alibaba included Fidelity Investments, Venture TDF, and new investor Granite Global Ventures (later known as GGV Capital), backed by Rockefeller affiliate Venrock. The deal was announced as part of a move to “aggressively expand” Taobao to make it the “most popular online marketplace for Chinese retailers and individuals to list their products on the Internet.”