One of his favorite messages to them, and a “bit” in his comedy routine, is “Today is brutal, tomorrow is more brutal, but the day after tomorrow is beautiful. However, the majority of people will die tomorrow night.” The goal for Alibaba to survive for 102 years might seem weird to outsiders but not to his employees, especially the Aliren (the “Ali People”)—those with more than three years of service—for whom it is an accepted part of the Alibaba culture.
