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Kelley
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Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World, by Frederick Allen

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the company’s soft drinks were distributed mostly by truck—only now the vehicles in the system numbered more than 100,000, by far the largest commercial fleet in the world.
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Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World
Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World
by Frederick Allen
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