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Carolyn Strong
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Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World, by Frederick Allen

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Dobbs maneuvered in 1909 to become president of the Associated Advertising Clubs of America, where he helped launch the “Truth in Advertising” movement.
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Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World
Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World
by Frederick Allen
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