Carolyn’s Kindle Notes & Highlights

Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World, by Frederick Allen

7%

Anyone could make an imitation. But no one could put the label “Coca-Cola” on an imitation so long as Candler owned the name.

See Carolyn’s 250 highlights

Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World

by Frederick Allen

Rate this book

Clear rating

1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars