Carolyn’s Kindle Notes & Highlights

Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World, by Frederick Allen

1%

Ads never showed what was in Coca-Cola, but instead what Coca-Cola was in: pleasant, poignant scenes of everyday life.

See Carolyn’s 250 highlights

Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World

by Frederick Allen

Rate this book

Clear rating

1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars