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Carolyn Strong
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Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World, by Frederick Allen

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He shared Dobbs’s view that Coca-Cola advertising should create scenes that drew people in and made them part of the pleasant interludes of everyday life.
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Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World
Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World
by Frederick Allen
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