Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World

by Frederick Allen

Dozens and eventually hundreds of imitators flooded the market with sound-alike soft drinks, among them Afri-Cola, Ameri-Cola, Ala-Cola, Bolama-Cola, Cafe-de-Ola, Carbo-Cola, Candy-Kola, Capa-Cola, Chero-Cola, Christo-Cola, Coke-Ola, Coo-EE-Cola, Curo-Cola, Grap-O-Cola, Its-A-Cola, Kaffir-Kola, Kaw-Kola, Kiss-Kola, Ko-Ca-Ama,