While this might seem quite benign, the dark side of pretending is that what begins as a role becomes an identity. Initially the masks we adopt reflect how we want others to see us. Over time, however, they come to reflect how we want to see our self. But by this point we have thoroughly confused the mask and our actual experience. Our masks have become our reality, and we have become our lies. In short, we have lost authenticity and adopted an identity based on illusion. We have become a house of smoke and mirrors.

