This book also has highlighted the many ways in which innovation from the edges encouraged exploratory activity. Demand for new value created different opinions about the appropriate actions to take. Not every participant perceived the value of the opportunities in the same terms, or possessed the same set of assets for exploiting the opportunities. Decentralized decision making was better at permitting a variety of experimentation than a central decision-making process. There were minimal barriers coming from the limitations affiliated with departing from the prevailing view, competing with
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