it turns out that epiphanies often happen when we are in one of two types of environment. The first is when we are switching off: having a shower, going for a walk, sipping a cold beer, daydreaming. When we are too focused, when we are thinking too literally, we can’t spot the obscure associations that are so important to creativity. We have to take a step back for the “associative state” to emerge. As the poet Julia Cameron put it: “I learned to get out of the way and let that creative force work through me.”
