Bryan Tanner

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When I’m designing a visual and selecting colors to highlight both positive and negative aspects, I frequently use blue to signal positive and orange for negative. I feel that positive and negative associations with these colors are still recognizable and you avoid the colorblind challenge described above. When you face this situation, consider whether you need to highlight both ends of the scale (positive and negative) with color, or if drawing attention to one or the other (or sequentially, one and then the other) might work to tell your story.
Bryan Tanner
Positive and negative colors
Storytelling with Data: A Data Visualization Guide for Business Professionals
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