If you’re on the requesting side of the communication and asking your support team to build a communication, think about answering these questions for them up front: What background information is relevant or essential? Who is the audience or decision maker? What do we know about them? What biases does our audience have that might make them supportive of or resistant to our message? What data is available that would strengthen our case? Is our audience familiar with this data, or is it new? Where are the risks: what factors could weaken our case and do we need to proactively address them? What
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