we can use color saturation to provide visual cues, helping our eyes and brains more quickly target the potential points of interest. In the second iteration of the table on the right entitled “Heatmap,” the higher saturation of blue, the higher the number. This makes the process of picking out the tails of the spectrum—the lowest number (11%) and highest number (58%)—an easier and faster process than it was in the original table where we didn’t have any visual cues to help direct our attention.
