White space I’ve never quite understood this phenomenon, but for some reason, people tend to fear white space on a page. I use “white space” to refer to blank space on the page. If your pages are blue, for example, this would be “blue space”—I’m not sure why they would be blue, but the use of color is a conversation we will have later. Perhaps you’ve heard this feedback before: “there is still some space left on that page, so let’s add something there,” or worse, “there is still some space left on that page, so let’s add more data.” No! Never add data just for the sake of adding data—only add
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