Preattentive attributes are powerful tools when used sparingly and strategically in visual communication. Without other cues, our audience is left to process all of the information we put in front of them. Ease this by leveraging preattentive attributes like size, color, and position on page to signal what’s important. Use these strategic attributes to draw attention to where you want your audience to look and create visual hierarchy that helps guide your audience through the visual in the way you want. Evaluate the effectiveness of preattentive attributes in your visual by applying the “where
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