Should you at this stage consider what practical steps you can actually take to handle matters? No, that will just confuse the issue. What would happen to a factory, for instance, if the marketing organization adjusted its demand forecast on the basis of its own assessment of the manufacturing unit’s ability to deliver? If marketing knew they could sell 100 widgets per month but thought that manufacturing could only deliver ten, and so submitted a demand forecast of ten units, manufacturing would never tool up to satisfy the real demand.
