Likewise, prepare data (analytics, usability reports) to support any part of your proposal. It’s one thing to make a suggestion, but it’s another thing altogether to show the data that supports your ideas. Most of the time, it’s enough to simply let everyone know that your decisions are based on data, but you must also be prepared to show that data, if it’s in question. Actually, I don’t recommend pulling out the data unless it’s necessary to make your case.
