made. I got the idea from an article titled “It’s a Dog’s Life,” which I’d read in the November 1995 issue of Fast Company. It profiled VeriFone’s then-CEO Hatim Tyabji. In the poster, I am standing in front of my dog Barclay saying “Sit.” The dog was standing. The first eight frames were identical. “Sit, sit, sit,” etc. No recriminations, no admonishments, just “sit.” In the ninth and last frame, Barclay is sitting and the caption is “Good dog.”