This work, together with initiatives by Richard Branson of the Virgin Group, including the Carbon War Room and establishing the Elders network, inspired these two business leaders to establish The B Team, which includes a dozen or so business leaders such as Paul Polman of Unilever and Ratan Tata of the Tata Group. The most interesting thing about The B Team is their belief that “global business leaders need to come together to advance the wellbeing of people and the planet.” In fact, they say, business has to think in this way in order to thrive.
