We did just that in the spring of 2012, launching our first book, The Human Quest: Prospering Within Planetary Boundaries, with barely enough time to hand out copies to delegates at the UN Summit on Sustainable Development in Rio de Janeiro. That conference, known as Rio+20, was a follow-up 20 years later to the 1992 meeting in Rio, which was the first to bring together concerns about the environment and social development. With support from the Swedish Postcode Lottery, we presented our book, with a foreword by President Bill Clinton, to more than 130 heads of state and government.