The Bobo Doll Experiments Albert Bandura (b. 1925) developed a version of Behaviourism in the early 1960s, initially called “Sociobehaviorism” and then Social Cognitive Theory. Behaviour doesn’t always have to be directly reinforced for it to occur. We can learn through simply observing others and seeing the consequences of their actions. This important “second-hand” learning is called “Vicarious Learning” or Observational Learning.
