Attitudes This is Social Psychology’s cornerstone. There’s much research especially on changing attitudes for social control (war propaganda, political campaigning, health and safety) and advertising. An attitude can be divided into 3 aspects: 1. Cognitive – the beliefs (factual & neutral) e.g. “Smoking is a major cause of cancer”. 2. Affective – the emotional feelings e.g. “I hate the smell of cigarettes”. 3. Behavioural – the actions taken e.g. “I only eat in non-smoking restaurants”.
