Why Punishment is Often Ineffective 1. In general, punishment is simply less effective because it causes SLOWER and LESS learned responses. It’s better to use a combination of reward (Positive Reinforcement) and withdrawal of reward (Non-Reinforcement). 2. Punishment often causes the individual to AVOID BEING PUNISHED rather than stop the undesired behaviour… 3. Punishment can cause the individual to associate the punishment with the PUNISHER, rather than the BEHAVIOUR. 4. Punishment may train an individual about what NOT to do, but it doesn’t train WHAT to do. Skinner also found that many
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