In 1970, he launched an agitation demanding people of all castes should be allowed to become priests in Hindu temples. As such there was no law preventing anyone from becoming a priest; only the weight of tradition limited priesthood to Brahmins alone. Periyar’s logic was that since the tax money of non-Brahmins was being utilized to run temples, they should be allowed to become priests. As part of the agitation, he revived some aspects of his campaign against Brahmins. This time he did not call for outright social boycott of Brahmins, but initiated a limited anti-Brahmin propaganda campaign.
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