Decision making lies at the heart of everything: who we are, what we do, how we perceive the world around us. Without the ability to weigh alternatives, we would be hostages to our most basic drives. We wouldn’t be able to wisely navigate the now, or plan our future lives. Although you have a single identity, you’re not of a single mind: instead, you are a collection of many competing drives. By understanding how choices battle it out in the brain, we can learn to make better decisions for ourselves, and for our society.
