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When you see another person suffer, you can try to tell yourself that it’s their issue, not yours – but neurons deep in your brain can’t tell the difference.
because we typically interpret other people from the vantage point of who we are and what we’re capable of.
social deprivation caused deep psychological pain: without interaction, a brain suffers.
She found something remarkable: when the volunteers were left out of the game, areas involved in their pain matrix became active. Not getting the ball might seem insignificant, but to the brain social rejection is so meaningful that it hurts, literally.
Dehumanization is a key component of genocide.
This war, like all others, was fueled by an effective form of neural manipulation, one that’s been practiced for centuries: propaganda.
When one is forced to understand what it’s like to stand in someone else’s shoes, it opens up new cognitive pathways.
systems of rules can be arbitrary.
Human brains are fundamentally wired to interact: we’re a splendidly social species.
brain’s tremendous ability to adjust, known as brain plasticity.
Skeuomorphs temper the new with the familiar.
creatures throughout the animal kingdom run mostly on automated behavior.