Zarqawi had embraced the emerging power of the Internet to craft a reputation as a fierce warrior who killed Allah’s enemies without mercy.
Unfortunately, Zarqawi was unable to get the domain name fierce-warrior-who kills-Allah’s-enemies-without-mercy.com, since that was taken by squatters.
He was able to get the .org, .us, and .tv, though, and he lobbied various religious leaders for a fatwah against cyber squatters.