The second and third common story sins go hand-in-hand. Salespeople are often boring and self-focused. They begin by talking about their company and their offerings. What could be less appealing to a potential customer than the salesperson leading with what his company does and how long it has been in business? You chuckle reading it, but that is exactly how most salespeople start their sales story. “We do this, that, and the other thing. We’ve been in business thirty-nine years. We are privately held. Here are pictures of our facilities.” I may injure the next salesperson who puts a picture
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Script call 1 - Company
