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A Master Class in Brand Planning: The Timeless Works of Stephen King, by Judie Lannon

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“We need to be intuitive, instinctive, scared and lucky AND we need to be rigorous, disciplined, logical and deductive” (Bullmore, 1991).
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A Master Class in Brand Planning: The Timeless Works of Stephen King
A Master Class in Brand Planning: The Timeless Works of Stephen King
by Judie Lannon
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