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A Master Class in Brand Planning: The Timeless Works of Stephen King, by Judie Lannon

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Read Advertising Works, the bi-annual collection of winning IPA Effectiveness papers. Start with the most recent and work your way back to the first volume from 1980.
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A Master Class in Brand Planning: The Timeless Works of Stephen King
A Master Class in Brand Planning: The Timeless Works of Stephen King
by Judie Lannon
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