Lam Tran

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Planning is (literally) about thinking ahead, moving things forward, embracing change. Good planners are also natural facilitators, intuitive and empathetic, rigorous and disciplined, experienced in researching, evolving and gauging ideas (sometimes even creating them). For some reason, however, too many agency planners seem to be static – some even going backwards.
A Master Class in Brand Planning: The Timeless Works of Stephen King
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