Lam Tran

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Every planner should have a decent library/list of favourite websites/hoard of other people’s papers to refer to or crib from. To make things really simple, there’s a suggested reading list for planners on http://plannersphere.pbwiki.com/Books%20for%20Planners, the blog run by former APG Chair Russell Davies.
A Master Class in Brand Planning: The Timeless Works of Stephen King
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