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So what kinds of metrics are most valuable during the startup phase of a platform business? Platform managers should focus on the core interaction and the benefits it creates for both producers and consumers on the platform. To define success or failure for a platform, and to identify how to improve it, there are three main metrics: liquidity, matching quality, and trust.
Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You: How Networked Markets Are Transforming the Economy―and How to Make Them Work for You
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