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Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You: How Networked Markets Are Transforming the Economy―and How to Make Them Work for You, by Geoffrey G. Parker

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when an Uber user opens the app and discovers that no car is available. Illiquid situations discourage users from participating in the platform and so must be kept to a minimum.
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Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You: How Networked Markets Are Transforming the Economy―and How to Make Them Work for You
Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You: How Networked Markets Are Transforming the Economy―and How to Make Them Work for You
by Geoffrey G. Parker
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