The real reasons were much deeper and more strategic. Adobe had designed Flash developer tools to allow content and program porting from Apple iOS to Google Android and to web pages more generally. Apps developed in Flash could multihome, reducing the iPhone’s distinctiveness. Adobe also released extensions that allowed in-app purchases. By allowing developers to take interactions off the iTunes platform, Flash would cause Apple to lose its 30 percent cut of every interaction as well as control over the associated usage data—information that provides valuable clues concerning trends in the
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