Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You: How Networked Markets Are Transforming the Economy―and How to Make Them Work for You

by Geoffrey G. Parker

Sacks’s napkin sketch captures a classic example of network effects. It shows how the value of Uber to each of its participants grows the more people use it—which attracts still more users, thereby increasing the value of the service even more.