Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You: How Networked Markets Are Transforming the Economy―and How to Make Them Work for You

by Geoffrey G. Parker

in the case of Uber, two sides of the market are involved: riders attract drivers, and drivers attract riders. A similar dynamic can be seen in many other platform businesses. In the case of Google’s Android, app developers attract consumers, and consumers attract app developers.