This is known as nonlinear or convex growth, and it is precisely the characteristic growth pattern seen in companies like Microsoft in the 1990s, Apple and Facebook today, and Uber tomorrow. (Working in reverse, it explains the convex collapse of Blackberry in the 2000s: as users began to flee the Blackberry platform, the loss of network nodes caused the value of the network itself to plummet, encouraging still more people to abandon Blackberry for other devices.)
