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In general terms, the platform manager organizes and controls producer/consumer interactions, while the platform sponsor controls the overall architecture of the platform, the intellectual property that underlies the platform (such as the software code that controls its operations), and the allocation of other rights.
Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You: How Networked Markets Are Transforming the Economy―and How to Make Them Work for You
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