Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You: How Networked Markets Are Transforming the Economy―and How to Make Them Work for You

by Geoffrey G. Parker

The shifting horizons of managerial influence now make competition less significant for strategists than collaboration and co-creation—or, as scholars Barry J. Nalebuff, Adam M. Brandenburger, and Agus Maulana call it, “co-opetition.”