Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You: How Networked Markets Are Transforming the Economy―and How to Make Them Work for You

by Geoffrey G. Parker

platform, well-managed platform firms will work hard to create active repeat producers, just as subscriber-based services like magazines and cell service providers work to keep the rates of subscriber turnover (or churn) as low as possible.