Flush with investment capital and riding an incredible upsurge in “active user” enrollments, during those fateful months in the middle of 2012, BranchOut kept directing its efforts to boosting membership numbers. It incentivized users to invite as many friends as possible, and made it easy for Facebook members to invite everyone in their network to join BranchOut. As hundreds of millions of invitations flooded cyberspace, BranchOut’s enrollment figures skyrocketed.
